Instagram New Features in 2025 (Must-Know Updates for Users and Brands)
Keeping up with Instagram new features is essential to thriving in today’s digital ecosystem, even though this constant evolution may feel overwhelming. Your audience is on this app, so if you don’t adapt to the platform, someone else will.
You risk your engagement decreasing, your content becoming dated, and your competitors, using these new tools, gaining an advantage.
Nonetheless, you can confidently navigate the latest updates as we break them down in a straightforward and practical tutorial on Instagram hacks. Stay ahead with our 2025 Instagram Survival Guide to break down new tools!
New Instagram Features for 2025 (Key Updates You Should Know)
Instagram new features, like profile customization, advanced engagement tools, and enhanced content-sharing options, provide exciting opportunities to maximize how businesses, creators, and users interact with the platform. Let’s dive into these exciting features and explore more about them.
Ø Teen Accounts Restrictions
Instagram is stepping up its security protocols for Teen Accounts, which were implemented to safeguard users between the ages of 13 and 15.
The most recent update introduces new limitations, such as requiring parental consent for teens under 16 to go Live or turning off the blurred image feature in direct messages, as 97 percent of teenagers continue to keep the safety settings enabled.
Ø Scheduling DM Messages
Business users or anyone who has trouble remembering to send direct messages at certain times will love this new feature. How to schedule a message is as follows:
- Type your message.
- Hold down the send button.
- Select the time and date you want the message to be sent.
- You’re ready to go; tap send!
Ø Instagram Profile Grid Customization
Profile grid as the other Instagram new features, is finally switching to a 4:5 aspect ratio for static posts after being teased for some time. Although the recognizable 1:1 square layout might be disturbed, Instagram will utilize a zoom function to resize existing content to the new dimensions.
This might not be the best option for some visuals, like those with text or complex graphics.
- How to Use It: When you create your Instagram posts, consider a 4:5 aspect ratio. Your updated photos should, therefore, be 1080 x 1350 pixels. To keep ahead of this update, make early adjustments to your creative specifications.
Ø Get Music Back into Your Profile!
In 2025, the other new Instagram features will bring back the ability to set up a profile song previously available on MySpace. Instead of playing automatically, users can add a song to their profile that will play when they request it.
This Instagram new features can be an imaginative and enjoyable method of improving your visual branding.
Ø Embed Your Instagram Profile Like A Pro
You can now embed your entire Instagram profile in a native-looking format on various parts of the internet. For businesses, bloggers, or creators who want that visual pop without the bounce, embedding your feed directly is a sleek alternative to linking to your page.
Ø Discover Local Gems with Instagram Map Search
Consider Instagram Map Search to be Google Maps on a social level. You can conduct a location-based search to see popular locations, locate tagged posts, and discover local businesses directly within Instagram. It’s an excellent way for business owners to get noticed.
- Note: This app is testing location tags in Notes. When you include your location in a post, the Instagram page for that location will be linked. This is fantastic for local companies and events and encourages greater community involvement.
Ø Creator Mode Tools & Metrics, Your Influence Elevated
If you have more than 10,000 followers, Instagram Creator Mode is your secret ticket to increased interaction. You can access advanced analytics, messaging tools, and marketing tips in one location.
It is intended for influencers prepared to advance their audience engagement and optimize content performance.
Ø Say Yes or No to Public Likes
Instagram has made hiding like counts optional; that is, the Instagram new features. You now have the choice of whether to display or conceal like counts. You can have the freedom to either flex your engagement or ease the pressure. To hide the like count on your post:
- Go to one of your posts.
- Tap the three dots in the top right corner.
- Select ‘Hide like count.’
Ø Instagram Shopping & E-Commerce
Instagram Shops have helped small businesses use Instagram to their advantage. Create customizable product catalogs to allow users to make purchases within the app and tag products in posts and Stories.
You can now use Instagram eCommerce features to place in-shop advertisements, which increases visibility and conversions.
Ø Comment On Instagram Stories, A Turning Point for Engagement
Due to Instagram 2025 updates, users can now leave comments on Stories. This is revolutionary among the features of Stories in terms of engagement. You can now publicly comment on the Stories of your friends and followers.
- Note: Comments are only allowed from mutual followers. After a day, comments are deleted unless they are saved as highlights.
Ø Carousel Posts Now Support 20 Slides
Instagram now allows carousel posts with up to 20 slides (an Instagram carousel post lets you upload multiple photos or videos). As a result, brands and content producers have more room to share in-depth information in a single post by the help of this Instagram new features.
They can display goods, guides, or stories with increased interaction and additional content.
Ø Add Notes to Posts and Reels
Include notes in your Reels and Instagram posts. These succinct 60-character messages appear at the top of your content. Both parties’ followers can view and respond. This is ideal for promotions or updates.
- Tip: Use Instagram Notes as an SEO tip to engage with your audience more.
Ø Group chat in Notes
Instagram Notes feature allows users to post brief messages (up to 60 characters) at the top of their profile or in group chats.
You can post a query or a topic of discussion. In a shared panel, group members can view it and respond. All group chat members can access the responses and interact with them.
Ø Instagram DM themes
You can now personalize your Instagram chats by choosing from various DM themes. This is how:
- Open any conversation.
- Tap the chat name at the top.
- Select “Theme.”
- Pick your preferred theme.
Ø AI Stickers in Stories and DMs
Introducing new AI-generated stickers! Simply type your prompt, and Instagram’s AI will produce personalized stickers. You can Incorporate it into memes and creative content. Also, DMs and Stories both offer it.
Ø Pin Chats in Your Inbox
Instagram now lets you pin important chats to the top of your inbox. Keep the meaningful conversations you have open. You can also share pin chats with close friends or business associates.
- Tap and hold the message, image, GIF, or any content you want to pin.
- Select “Pin.”
- The selected content will be pinned at the top of your chat.
Ø Promo Codes in Instagram Shopping
Among Instagram new features, ads automatically apply promo codes when you shop, which makes shopping more straightforward and quicker and also increases conversion rates and sales. At checkout, the system will apply valid codes automatically, or you can copy and paste them by hand.
Ø Multiple Links in Bio
Adding more than one link to your bio is now possible on Instagram. Linktree is no longer necessary. For promotions, include several external links. Furthermore, including multiple links in your Instagram bio can boost traffic and attract customers to your blog website or store.
- Go to “Edit Profile.”
- Select “Links.”
- Click on “Add External Link.”
- Rearrange the links by dragging and dropping them in your preferred order.
Conclusion
These Instagram features you should try this year are more than just fancy features; they’re practical tools to boost engagement, expand your brand, and streamline your workflow. In the rapidly evolving digital landscape, awareness of these developments can help you stand out as a content creator, influencer, or business owner.
If you have questions about these features, please ask us in the comments. We can assist you in transforming to create content that enhances engagement and boosts your presence on the platform.
What are Instagram updates 2025 for businesses?
E-commerce features, native scheduling, and interactive stickers.
How to use Instagram Creator Mode effectively?
Use the app Creator Mode to access advanced analytics, messaging tools, and marketing tips to optimize content performance.
What are Instagram new features every marketer should know?
Enhanced shopping, profile customization, and scheduling DMs to boost engagement and streamline workflows.
What Is the New Instagram Carousel Limit in 2025?
Carousel posts now support up to 20 slides, ideal for tutorials, guides, and storytelling.
Are DMs Editable After Sending?
You can edit DMs within 15 minutes of sending them on Instagram in 2025.
Sources:
https://napoleoncat.com/blog/instagram-new-features-and-updates/
https://www.vimarketingandbranding.com/5-instagram-updates-you-need-to-know-in-2025/
